APAC Biggest Brand Movers - March 2026

APAC Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction. The data is taken from YouGov BrandIndex , a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day. Australia: Jaguar leads March's Biggest Brand Movers Jaguar takes the top position in Australia, registering gains across all six brand perception metrics: General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, and Quality, alongside an increase in Aided Brand Awareness. Target follows, posting improvements across Ad Awareness, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, and Consideration. Huggies takes third, recording uplifts in WOM Exposure, Corporate Reputation, Recommendation, Quality, Consideration, and Current Customer. Yahoo Australia ranks fourth with increases in Aided Brand Awareness, General Impression, Value, Recommendation, Quality, and Consideration. Rounding out the top five, Pirelli registers gains in Ad Awareness, WOM Exposure, Buzz, General Impression, Customer Satisfaction, and Purchase Intent. Indonesia: KAI Access delivers a near clean sweep KAI Access leads Indonesia’s Biggest Brand Movers for March after recording improvements across 12 of the 13 metrics: Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, General Impression, Value, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, and Purchase Intent. Close behind, Blu by BCA Digital posts gains across 11 of the 13 metrics, including Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, Consideration, and Current Customer. In third, Khong Guan registers improvements in Ad Awareness, WOM Exposure, Buzz, General Impression, Corporate Reputation, and Current Customer. Baygon takes fourth with gains across Ad Awareness, Buzz, Customer Satisfaction, Recommendation, Quality, and Consideration. Matahari closes the top five with improvements in Ad Awareness, WOM Exposure, Buzz, Purchase Intent, and Current Customer. Singapore: Tim Hortons moves into first place Tim Hortons takes the top spot for March, registering gains in Aided Brand Awareness, Ad Awareness, Buzz, General Impression, Corporate Reputation, Customer Satisfaction, Recommendation, Quality, and Consideration. Skechers follows, posting improvements across Ad Awareness, WOM Exposure, Buzz, Customer Satisfaction, Recommendation, and Current Customer. IKEA takes third, recording uplifts in Customer Satisfaction, Recommendation, Quality, Purchase Intent, and Current Customer. Pocky ranks fourth with increases in Ad Awareness, Customer Satisfaction, Recommendation, Consideration, and Current Customer. Completing the top five, Yahoo registers gains in Ad Awareness, WOM Exposure, Value, Corporate Reputation and Recommendation. Thailand: Line climbs to the top Line leads Thailand’s Biggest Brand Movers ranking for March, with gains in Ad Awareness, Buzz, General Impression, Corporate Reputation, Recommendation, and Quality. Coca-Cola follows, posting improvements across Aided Brand Awareness, WOM Exposure, Buzz, Customer Satisfaction, Quality, and Consideration. Taking third, Lotus’s go fresh records uplifts in Aided Brand Awareness, Ad Awareness, WOM Exposure, Buzz, Consideration, and Current Customer. Fanta ranks fourth with increases in Aided Brand Awareness, General Impression, Corporate Reputation, Customer Satisfaction, and Recommendation. Closing out the top five, Big C Market registers gains in General Impression, Value, Corporate Reputation, Customer Satisfaction, and Quality. Get a free brand health analysis Contact us Wonder who are the Biggest Brand Movers in other APAC markets – including China, Japan, Philippines and Vietnam? Contact us and sign up for a free brand health check today! Methodology Biggest Brand Movers for March 2026 ranked brands according to the number of statistically significant score increases they achieved across the following BrandIndex metrics, between February 2026 and March 2026. Media and Communication Metrics Aided Brand Awareness – Whether or not a consumer has ever heard of a brand Ad Awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks Word of Mouth Exposure – Whether a consumer has talked about a brand with family or friends in the past two weeks Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score) Brand Perception Metrics General Impression – Whether a consumer has a positive or negative impression of a brand Customer Satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand Quality – Whether a consumer considers a brand to represent good or poor quality Value – Whether a consumer considers a brand to represent good or poor value for money Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not Corporate Reputation – Whether a consumer would be proud or embarrassed to work for a particular brand Purchase Funnel Metrics Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product Purchase Intent – Whether a consumer would be most likely or unlikely to purchase a specific product Current Customer – Whether a consumer has purchased a given product or not within a specified period of time Subscribe to the YouGov newsletter