Broadridge Transforming Financial Literacy in Ireland Through AI-Powered Communication

Broadridge Financial Solutions, Inc. announced plans to use AI to simplify financial disclosures, making investment products more accessible to Irish retail investors. This initiative, backed by IDA Ireland, aims to address low retail investor participation in Ireland’s €5 trillion fund assets, despite being Europe’s ETF powerhouse. Research shows that dense, jargon-heavy disclosures hinder financial literacy, with only 18% of EU citizens demonstrating high financial literacy. Broadridge analyzed disclosures from the 50 largest UK asset managers, finding that nearly half were written at an academic level difficult for retail investors to understand. The project seeks to apply AI to create plain-language communications while ensuring regulatory compliance. Results will inform industry stakeholders and regulators on best practices. Broadridge’s Dublin team supports clients in financial services, delivering technology and operational solutions, including regulatory expertise for PRIIPs, MiFID, Solvency II, and evolving UK–EU regulations.