From survival show stars to global icons: AHOF lands first major endorsement deal

The 'All-time Hall of Famers'—AHOF, the powerhouse boy group born from the hit survival show Universe League—are officially taking over the wellness scene. AHOF, with nine members including Steven, Jeongwoo, Woongki, Shuaibo, Han, Daisuke, Juwon, Chih En, and JL, has landed its first-ever major endorsement deal with IAM Worldwide as the 2026–2027 Youth Ambassadors for health and wellness. This partnership bridges high-octane performance with modern vitality, marking a significant milestone for the group, which represents South Korea, Japan, China, Taiwan, and the Philippines. For Filipino fans, member JL Gaspar adds an extra layer of pride, reinforcing the group’s global and cultural roots. AHOF’s meteoric rise began with their debut EP *Who We Are* in July 2025, shattering first-week sales records and resonating with Gen Z’s aspirations and anxieties. The campaign with IAM Worldwide’s *Amazing Organic Barley Gummies* focuses on energy and resilience, featuring exclusive behind-the-scenes content, a fresh K-pop-inspired aesthetic, and viral social media moments. AHOF’s leadership in the industry underscores their status as symbols of ambition, transformation, and longevity.