NPR, PRX And NPM Team Up To Help Stations Monetize Podcasts.

The loss of federal funding is putting more of an emphasis on revenue inside public media, and a new push by PRX, NPR and NPR’s sponsorship subsidiary National Public Media (NPM) is designed to help public radio stations monetize their podcasts. Beginning today, NPM can provide sponsorship sales for stations’ series and shows hosted and distributed via Dovetail, PRX’s podcast publishing and monetization platform. Each of the companies has a role. The NPR network brings together station-produced podcasts from across the country, while NPM specializes in creating engaging campaigns that reflect the tone and style of public media. Dovetail from PRX provides the publishing, delivery, and analytics tools powering podcast distribution at scale. Together, the trio says their collaboration aligns NPM’s national sales capabilities with PRX’s platform to streamline support for local stations nationwide. The collaborative model is already being used with podcasts produced by “LAist 89.3” KPCC Los Angeles; VPM in Virginia; WGCU Ft. Myers-Naples, FL (90.1); WWNO New Orleans (89.9), Boise State Public Radio, and others are now distributed via PRX’s Dovetail with sponsorship managed by NPM. “This collaboration expands how we support stations in growing digital revenue,” said Bryan Moffett, COO of National Public Media. “By working together, we’re making it easier for stations to access the highest quality national sponsorship that fits the sound and style of public media, while using the tools that work best for them.” In its annual report, PRX says it brought 30 public media stations onto the Dovetail podcast publishing platform “at no cost” during 2025 with the support of the now-closed Corporation for Public Broadcasting. And overall, 99 new podcasts were added in 2025 to the digital platform that allows individual creators and large public radio stations to manage, monetize, and monitor metrics on their podcasts. PRX says 332 million episodes were downloaded across all Dovetail-hosted shows last year overall. And 503 million paid ad impressions were delivered, generating revenue for users. “We’re proud to work across the system for our collective future at a time when sustaining public media remains essential,” said Kerri Hoffman, CEO of PRX. “Public media’s strength starts with stations, who now have more choice in how they build and grow their podcasts. We’re excited to be working together to support them.”