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The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies

BTS and OREO launch Limited Edition cookies with a hotteok-inspired brown sugar-pancake flavour, featuring 13 unique embossments designed by BTS for their fans.

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Editorial Team
June 4, 2026
2 min read
BTS is sharing a taste of their Korean roots through a new OREO cookie they created. Official Video: HERE The OREO cookie offers a taste of BTS's home with a hotteok-inspired brown sugar–pancake flavour, while our first-ever purple cookies honour BTS fans. Marking their first-ever global snacking partnership, BTS designed all 13 unique cookie embossments to honor 13 years of BTS. Inspired by the letters BTS and BTS Fans exchange with each other, the OREO brand is inviting fans to submit "love letters" for a chance to have their letter featured on a global stage. , /PRNewswire/ -- OREO and BTS fans, get ready for an OREO cookie BTS made just for you. That's right: RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a brown sugar–pancake flavoured OREO cookie created by BTS and dedicated to BTS fans. This collaboration will kick off a playful global movement across 80+ markets with BTS and the OREO brand. The OREO Brand & BTS Movement is On! Introducing the Limited Edition OREO & BTS Cookies This partnership is the latest expression of the OREO brand's strategy to disrupt the competitive snack market by curating collaborations that only the OREO brand can deliver on. Together with pop royalty BTS, we're turning our iconic cookie and delicious flavour into a global conversation that brings our playfulness to life, sparks fan excitement, and ultimately leads culture. The result is a deeply personal flavour creation brought to a global audience: the Limited Edition OREO & BTS Cookies are filled with a sweet creme that remixes the flavours of hotteok, a warm, brown sugar–stuffed pancake popular in Korean street food markets. BTS has fond childhood memories of eating not just hotteok but also OREO cookies, making this a deeply meaningful collaboration that places a piece of their Korean heritage inside an iconic cookie they've always loved. "For OREO to be the first snacking brand we've collaborated with globally is a huge honour. We ate them as kids, we eat them in the studio, and now OREO is helping us share a taste of home with the world," said BTS . "We're just so proud to add our own chapter to OREO's amazing story." BTS poured their love for BTS fans into the outside of their OREO cookies, too. As the band celebrates its 13th anniversary, the Limited Edition OREO & BTS Cookies feature 13 unique embossments BTS designed for their fans, including the band member names, a BTS light stick, and three OREO cookies that form a special message to BTS fans. Collect the Limited Edition OREO & BTS Cookies to unveil the message!

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