Why Korean celebrities apologize for wearing red during election season

A rapper's red hair has become the latest flashpoint in a recurring debate over politics and celebrity culture in Korea. Rapper Lee Young-ji issued a public apology Sunday after being swept into what Koreans often call a "political color controversy" ahead of the country's June 3 local elections. The controversy began after Lee shared photos of herself with newly dyed red hair. She also posted images of herself wearing red clothing and used CORTIS' song “REDRED” as background music. While the posts appeared to be ordinary social media updates, some online users interpreted the color choice as a political signal because red is commonly associated with Korea's main conservative People Power Party. The reaction quickly spread online, prompting Lee to address the criticism directly. A day later, she revealed that she had dyed her hair back to black and posted an apology. "I was clearly aware that this is an important period, but I think my desire to communicate with fans came first, and I uploaded recent photos without thinking carefully enough," Lee said. She added, "I will not hide behind the excuse of ignorance. I will reflect, learn and be more careful. I apologize for my thoughtless actions." The incident has reignited discussion over the intense scrutiny celebrities often face during election seasons in Korea. Political parties in the country are strongly associated with specific colors, and public figures occasionally find themselves caught in controversy over clothing, accessories, emojis or social media posts that some people interpret as indirect political endorsements. A similar incident involved aespa member Karina in May last year. Ahead of the presidential election, she uploaded photos featuring a red rose emoji and a red top bearing the number "2." Some online users speculated that the post referenced a particular candidate and political party. Karina later denied any political intent through a fan communication platform. "I never intended that at all," she said. "I will pay more attention and be more careful in the future." Television personality Hong Jin-kyung also faced criticism around the same period over a red outfit and later issued an explanation. The recurring controversies have divided public opinion. Some argue that celebrities, given their influence, should be especially cautious during politically sensitive periods. Others say the backlash goes too far, arguing that ordinary fashion choices and daily social media posts are increasingly being interpreted through a political lens. Critics of the trend say it is unreasonable to assume political affiliation or endorsement based solely on a color when no explicit support for a candidate or party has been expressed.