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Bay of Plenty reclaims spot as NZ's top-ranked economy

Bay of Plenty reclaims first place in NZ's economic rankings, driven by a strong kiwifruit season and innovation in the region.

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Editorial Team
June 16, 2026
1 min read
The Bay of Plenty could be seeing the light at the end of the economic tunnel. ASB's Regional Economic Scoreboard shows the Bay's reclaimed first place after a strong kiwifruit season. Canterbury's runner up, Otago third and the West Coast last. Tauranga Business Chamber chief executive, Matt Cowley, says innovation follows money and there's a lot of innovation in the area. "Even the construction industry - that's usually our biggest contributor to GDP, so when that takes off...we really will be sailing."

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