Broadsign and Mirakl Ads Partner to Unify Online and In-Store Retail Media

Paris, France - June 24, 2026 — Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading platform for out-of-home (OOH) advertising, today announce a strategic partnership to bridge the gap between digital retail media and in-store advertising, with a shared vision to enable retailers and brands to activate, manage, and measure campaigns across the entire shopper journey through a single entry point. As retail media continues to mature, advertisers are increasingly demanding omnichannel solutions that reflect how consumers actually shop: researching online, purchasing in-store. Yet the industry has historically forced brands to manage separate vendors, fragmented planning processes, and siloed reporting for online and offline campaigns. This partnership sets out to change that. Retailers working with both Mirakl Ads and Broadsign can already benefit from a unified buying conversation: one campaign brief, one point of contact, covering both e-commerce placements and in-store digital screens. For Mirakl Ads-powered retailers, this opens a new path to monetize physical assets alongside existing online inventory, unlocking incremental revenue while giving advertisers the omnichannel reach they increasingly require. For Broadsign, the collaboration provides direct access to Mirakl's network of retail partners, positioning in-store digital screens as premium, performance-driven inventory transacted alongside digital placements. Throughout the collaboration, retailer control remains central: Mirakl Ads continues to power the retail media network, while Broadsign manages the technical delivery of in-store content. Retailers retain full ownership of their data, shopper experience, inventory, and pricing decisions, while maintaining the flexibility to build on their existing technology investments. Advertisers will benefit from a single, consolidated view of campaign performance across both online and in-store channels, so every dollar spent can be measured, compared, and optimized across the full shopper journey. “Retail media has evolved rapidly, but the industry still treats online and offline as separate channels,” said Burr Smith, CEO of Broadsign. “This partnership is about breaking down that barrier. Our shared vision is to give advertisers the ability to transact in-store screens with the same ease and performance metrics they expect from digital campaigns. That's transformative for both retailers and brands.” “Retailers are asking for solutions that maximize the value of every customer touchpoint, both digital and physical,” said Octavie Gosselin, Vice President of Mirakl Ads. “By partnering with Broadsign, we are setting out to build a truly unified retail media platform. Starting today, brands can already benefit from a single campaign brief covering both their online and in-store presence, and the opportunity ahead, for retailers, advertisers, and the broader ecosystem, is significant.” Both companies are actively bringing this omnichannel vision to life, with phased capabilities expected to expand.