Louise McSharry: RTÉ Radio 1’s new jingles miss the point – it isn’t just a radio station, it’s an identity

The new ‘audio identity’ feels like the loss of something that was not just special – it was deeply Irish. RTÉ Radio 1 presenter David McCullagh and Louise McSharry discuss whether RTÉ Radio 1’s new jingles are the most talked-about radio jingles of all time. In the fortnight since the station launched its new ‘audio identity’, Ireland has been abuzz with discussion about it. That’s not to say a change like this goes unnoticed; changing the sound of a radio station will almost always be met with a little resistance from the listeners.