Mattel’s First ‘KPop Demon Hunters’ Dolls Go On Pre-Sale For Summer Release

Mattel’s KPop Demon Hunters singing dolls of Rumi, Mira and Zoey — as well as fashion dolls of the HUNTR/X trio and Jinu — are almost here as they’ve gone on pre-order with late July and early August release dates. Netflix’s animated movie musical sensation celebrated its first anniversary on June 20, and in the days before and after the big date, Mattel and other toy licensees have been announcing pre-sales and releases of their KPop Demon Hunter product. Most recently, a fan-selected doll of Demon Jinu went up for pre-order with June 2027 release date. However, the singing versions of Rumi, Mira and Zoey and the fashion dolls of the trio, as well as Jinu, are now available to pre-order and their ship dates are just over a month away. In October, Netflix named Mattel the master licensee for dolls, action figures and other products for KPop Demon Hunters, while Hasbro was named master licensee for games and role-play toys, among other items. On Wednesday, eight months after the licensing agreement with Netflix was struck, Mattel announced the pending releases of the first dolls in the toymaker’s KPop Demon Hunters line. Available individually, the KPop Demon Hunters singing dolls of Rumi, Mira and Zoey are listed for pre-sale on Mattel Creations’ retail site, as well as other select retailers, with a retail price of $33 each. As of the publication of this article, the singing Zoey doll has a ship date of July 31, while the singing Rumi and Mira dolls are each scheduled to ship on Aug. 7. Each doll is dressed in their “Golden” song performance outfit and include a sound chip featuring three clips from the tune. The Rumi and Mira dolls, which are 11.5 inches tall, as well as the Zoey doll, which is 11 inches tall, all come with fully rooted hair and sculpted accessories. “Golden,” of course, earned KPop Demon Hunters a Best Original Song Oscar at the 2026 Academy Awards in March, while the film was named Best Animated Feature. Then in late May, KPop Demon Hunters won four American Music Awards, including Song of the Year for EJAE, Audrey Nuna and Rei Ami, the singing voices of Rumi, Mira and Zoey, respectively. In addition to the release of its KPop Demon Hunters singing doll line featuring the HUNTR/X trio, Mattel has listed for pre-sale fashion dolls of Rumi, Mira, Zoey and Saja Boys singer Jinu. The Rumi, Mira and Jinu dolls are all 11.5 inches tall, while Zoey measures 11 inches tall. The HUNTR/X dolls are outfitted in their demon hunter apparel, while Jinu is wearing his “Soda Pop” outfit. The Rumi, Mira, Zoey and Jinu fashion dolls are being released individually, and retail for $27 each. As of the publication of this article, Mira is scheduled to ship on July 31, while Zoey and Jinu have an Aug. 7 ship date. Rumi currently has a ship date of Oct. 9. Like the KPop Demon Hunters singing dolls, Mattel’s fashion dolls of the characters are listed for pre-sale on Mattel Creations, as well as select retailers. Rated PG, KPop Demon Hunters is streaming exclusively on Netflix.