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Of more trips but smaller baskets: The return of 'kadogo' economy

The 'kadogo' economy is back, with consumers making more trips but buying smaller quantities.

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Editorial Team
July 11, 2026
1 min read
The Standard Group Plc is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest. Standard Group Plc HQ Office, The Standard Group Center,Mombasa Road. P.O Box 30080-00100,Nairobi, Kenya. Telephone number: 0203222111, 0719012111 Email: [email protected]

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Editorial Team

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