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The beauty trend that’s putting mascara to bed

This content is reviewed by our team of writers. Nine may receive a commission when you click on or buy from links on our site. In the beauty world, we see new, weird, and wonderful trends popping up on the daily, from slathering your skin

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Editorial Team
August 20, 2026
3 min read
This content is reviewed by our team of writers. Nine may receive a commission when you click on or buy from links on our site. In the beauty world, we see new, weird, and wonderful trends popping up on the daily, from slathering your skin in salmon DNA , to using bars of soap for perfectly on fleek brows. While it’s not always achievable to jump on the bandwagon of every trend, the latest ‘ghost lashes’ is one we can absolutely get behind because it’s all about embracing your natural lashes. Spotted most recently on Zendaya during the press tour for The Odyssey , ‘ghost lashes’ are super easy to achieve because the key to nailing the look is doing nothing at all. Zendaya looking stunning embracing the ‘ghost lash’ trend. AP For those who are used to doing a full cut crease and winged liner, the transition may be an adjustment, but if you’re ready to give it a go, we’ve rounded up nine lash serums that will help to support your lash health all while staying on top of the trend. NOTE: Prices are accurate at the time of publishing. Lash Rehab Eyelash Growth Serum Lash Rehab Eyelash Growth Serum. Lash Rehab The Lash Rehab Eyelash Growth Serum is 100 per cent vegan and cruelty-free, and has been formulated without parabens, sulphates or any artificial fragrances. The Ordinary Multi-Peptide Lash and Brow Serum The Ordinary Multi-Peptide Lash and Brow Serum. The Ordinary This option from The Ordinary has been designed for use on both lashes and brows, and has an easy-to-use applicator for seamless application. Lust Minerals Peptide Lash Growth Serum Lust Minerals Peptide Lash Growth Serum. Lust Minerals A new iteration of one of Lust Minerals most loved products, this Peptide Lash Growth Serum is said to help nourish the lashes from root to tip. Clinique High Impact Lash Amplifying Serum Clinique High Impact Lash Amplifying Serum. Clinique Designed to be used at night, this Clinique High Impact Lash Amplifying Serum is all about helping to support hydrated lashes with hyaluronic acid and vitamin E. Benefit Cosmetics Whoop Lash Serum Benefit Cosmetics Whoop Lash Serum. Benefit With an ultra-thin applicator, the Benefit Cosmetics Whoop Lash Serum has been designed for precise application along the base of the lashes. Lancome Lash Revitalising Serum Lancome Lash Revitalising Serum. Lancome Just like hair, eyelashes can get damaged too, which is why this Lancome Lash Revitalising Serum has been inspired by hair science to help support stronger lashes. Olaplex Lashbond Building and Enhancing Serum Olaplex Lashbond Building and Enhancing Serum. Olaplex We all know and love Olaplex for their innovative hair technology, but you might not know they have a lash serum too, which is vegan, cruelty-free, and is said to be suitable for all lashes. Milk Makeup Kush Lash and Brow Serum Milk Makeup Kush Lash and Brow Serum. Supplied Another lash and brow product, the Milk Makeup Kush Lash and Brow Serum is best applied in one thin stroke before waiting a few minutes for everything to dry. Bouf Flouf Factor Growth Lash and Brow Serum Bouf Flouf Factor Growth Lash and Brow Serum. Bouf For a twice daily option allow us to introduce you to the Bouf Flouf Factor Growth Lash and Brow Serum which is made right here in Australia and free from sulphates and silicone. READ MORE: PDRN is everywhere right now, but do you need to buy it?

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Editorial Team

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