EXCLUSIVE: Scott Barnes Relaunching Makeup Brand

Scott Barnes is back. The celebrity makeup artist, who debuted his brand in 2003 on QVC, is relaunching it. He’s starting with hero product, Body Bling, the illuminating body makeup he became known for, which will retail for $44. The plan is to relaunch the brand directly on its website, and after reprising Body Bling, Barnes will focus on other facial complexion products. Crystal Wood, the brand’s newly minted chief operating officer, said Body Bling is selling for $249 on eBay. Demand is high, especially in South America, where people ask when it’s coming back. Barnes aims to expand into complexion products, including waterproof and sweatproof versions, contouring, and foundations. He emphasizes his expertise in nudes and glowy skin. He has robust ambitions but plans to limit the number of stock-keeping units. Barnes has a history of success, breaking $1 million on QVC during the brand’s first iteration. He plans to return to live shopping on TikTok and sell through master classes, which sold out in Monterey. He wants to ensure his products meet high standards, having sent them back a million times for refinement. His personal brand, including books and public speaking, drives his commitment to quality.