The latest Samsung folding phones and watches, including new Z Fold 8 to rival Apple

Samsung has revamped its foldable phone line-up, introducing a new entertainment-focused model that will compete with Apple’s imminent entry into the market. The South Korean technology giant is now offering three models: the US$1,200 Galaxy Z Flip 8, US$1,900 Z Fold 8 and US$2,100 Z Fold 8 Ultra. While the company has kept its long-running foldable design on the high-end Ultra model, the mid-tier Fold 8 – the version aimed at most consumers – has a shorter and wider style that is more ideal for watching video, reading books and gaming. By launching in late July, Samsung is getting a head start on Apple, which in September is expected to unveil a similar passport-style design for the inaugural folding iPhone. Phones of this shape have already been released by Chinese phone makers like Huawei Technologies. The original Pixel Fold from Alphabet’s Google also looked similar. But between Samsung and Apple, the trend is about to receive a huge US marketing push. All of the new Samsung hardware is now available to pre-order, with shipments beginning August 7. Here is what consumers can expect.