Kriti Sanon's raksha bandhan ad pulled down by the brand, a day after the actress defended her outfit which faced backlash over the internet: 'Out of respect, we have withdrawn'

A day after Kriti Sanon addressed backlash over her outfit in a Raksha Bandhan advertisement, the jewellery brand withdrew the campaign. The brand apologized for any unintended offense and removed the ad from all platforms. Kriti defended her choice, stating that festivals are about emotions and traditions, not clothing. She shared her family’s celebration of Raksha Bandhan, emphasizing that the bond of protection extends beyond brother-sister relationships to include pets. The actress criticized societal expectations that judge a woman’s cultural connection based solely on her attire, arguing that culture and traditions reside in the heart, not the clothing. She questioned why women are still pressured to conform to outdated fashion norms.