Parle launches Father's Day campaign 'Dil Ka Apna Emergency Number'

Parle Products has launched a Father's Day campaign titled 'Dil Ka Apna Emergency Number', focusing on the role fathers play as a source of guidance, reassurance and support across different stages of life. Created by Please See, the campaign film depicts fathers as the first point of contact during moments of uncertainty, highlighting how their encouragement and belief can help children navigate challenges and make decisions. Commenting on the campaign, Mayank Shah, Chief Marketing Officer - Marketing, Parle Products, said, "Fathers often express their love not through grand gestures, but through their constant presence, guidance, and unwavering belief in their children. Their reassurance has a unique way of giving us the confidence to overcome challenges and embrace new opportunities. Through this Father's Day campaign, we wanted to celebrate these everyday heroes and the values of care, trust, and togetherness that they embody. These are values that have also shaped Parle's relationship with Indian families for generations." According to the company, the film explores the bond between fathers and children, showing how fathers' support contributes to confidence, resilience and a sense of security. The campaign has been released as part of Parle Products' Father's Day communication.