Relevance is the new runway

SQUAD. Marco Yambao, Katrina Enrera, Skye Zhia, Erica Jahn, Sinjin Pineda and Aldrin Suan. Published on May 03, 2026, 5:38 am. SEQUELS to culturally defining films such as “The Devil Wears Prada” often carry the weight of expectation. Familiar characters, iconic moments, and nostalgia shape audience anticipation. TRIO. Jannie Cañares, Michelle Chiu, and Neil Savellon. SELFIE. Kathrynn Daw Sy-Aznar and Joanna Cuenco. This latest installment explores a more reflective narrative. While plot details remain under wraps, the film provides a grounded examination of the lifestyle and print media industry. It delves into how influence is built, how narratives are shaped, and the evolving dynamics in a digital landscape. At its core, the film functions as social commentary, addressing the current state of lifestyle media, the enduring influence of high fashion, and the necessity of speaking truth in an environment driven by perception. The film acknowledges that capital continues to play a defining role, with access, visibility, and longevity still tied to resources, even as new voices and platforms emerge. The film positions itself within the present, emphasizing what it takes to remain relevant in a constantly shifting industry. The exclusive preview event at the new A-Giant Cinema in Ayala Center Cebu reflected these themes. Guests arrived in thoughtfully styled ensembles, turning the red carpet into a visual extension of the film’s themes. The screening brought together familiar personalities and new faces within Cebu’s lifestyle and media circles. Held at the venue, the event added immersive quality through scale and sound design, suggesting a shift toward more deliberate, event-driven film viewing for major releases.