Charlie Puth Partners Up With Lucky Brand

8/6/2026 The Grammy-nominated singer-songwriter Charlie Puth has partnered with Lucky Brand, an American apparel and lifestyle company known for its vintage-inspired denim and casual wear. Puth remarks on the brand’s values, stating, ‘I’ve always believed the best work comes from staying true to who you are. That’s what drew me to Lucky Brand. There is a genuine appreciation for individuality and the confidence to do things your own way, and I’m excited to be part of a brand that celebrates people who make their own luck.’ The partnership involves Puth fronting campaigns across in-store, online, paid media, social posts, and activations. Stefani Fleurant, executive VP of sports & lifestyle marketing at Authentic Brands Group, which acquired Lucky Brand in 2020, notes Puth’s alignment with the brand’s independent spirit. Marisa Thalberg, chief marketing officer of Catalyst Brands, echoes this, praising Puth’s originality and passion for his craft. Puth is also on a lucky streak: he recently became a dad, performed ‘The Star-Spangled Banner’ at the Super Bowl, and released his fourth studio album, *Whatever’s Clever!*, which peaked at No. 46 on the Billboard Hot 100. His career includes 13 songs on the chart, including four top 10 hits, and three studio albums that all charted in the top 10 on the Billboard 200. His upcoming *Whatever’s Clever World Tour* in Asia begins on October 11 at Goyang Stadium, with dates in the Philippines, Japan, Taiwan, Australia, and New Zealand.