"Consider this your formal notice to stop immediately...": Mrunal Thakur warns of legal action over AI-generated deepfake content

Actor Mrunal Thakur has issued a strong public warning against the creation and circulation of AI-generated deepfake content using her identity. She described the practice as 'illegal and unacceptable' and issued a formal notice to stop immediately, threatening legal action for any further misuse. Thakur addressed concerns over AI manipulation of public figures' identities, emphasizing her refusal to tolerate unauthorized use of her likeness through AI-generated content. Her statement comes amid growing worries about AI misuse, particularly deepfakes and digitally altered content, which has affected many celebrities seeking legal remedies to protect their image, voice, and personality rights. Thakur is among Indian actors like Salman Khan, Shilpa Shetty, and Suniel Shetty who have taken legal action against unauthorized AI use of their identities. Professionally, Thakur was last seen in the film 'Hai Jawani Toh Ishq Hona Hai' alongside Varun Dhawan and Pooja Hegde.