Enhypen rides hype to chart-topping EP

Enhypen (Belift Lab) released their eighth EP, ‘The Sin: Bliss,’ which sold over 1.77 million copies on its first day, aiming for a fifth double-million seller. The album debuted at No. 1 on major music charts in Korea and overseas, including 23 iTunes regions (Brazil, Japan, Malaysia, Turkey). In Japan, it reached No. 2 on Line Music’s real-time albums chart. The lead single, ‘Bloody Paradise,’ remained No. 1 on Bugs’ daily chart for Aug. 21 and led as of 8 a.m. Sunday, topping iTunes songs charts in 14 countries and expanding to 32 markets. It also entered Spotify’s global and US charts, totaling 33 regions. The music video surpassed 10 million YouTube views in its first day, trending in 28 regions. The EP’s narrative follows a pair of lovers breaking taboos, exploring blissful togetherness across 10 tracks, including Brazilian phonk experimentation. Previous hits like ‘Knife,’ ‘Outside,’ ‘No Doubt,’ and ‘Polaroid Love’ reentered rankings. Enhypen is promoting ‘Bloody Paradise’ on SBS’ ‘Inkigayo’ on Sunday.