TUIDE, a new girl group under HYBE's label ABD, has captured global fan attention with their debut mini-album 'TUNE & PLAY'. The music video for their debut title track 'Sun Kiss' accumulated over 2.6 million views and 12,000 comments in just 20 hours, sparking a strong positive response. All five tracks charted on Melon's Hot 100, with 'Sun Kiss' ranking highest at No. 16. The group debuted on Monday, 24th, with a showcase at Yes24 Live Hall in Gwangjin-gu, Seoul, featuring seven members from diverse nationalities, including Seo-hee, Seo-yeon (younger sister of TWICE's Ji-hyo), Elena, Jia, Saki, Se-a, and Lee Ha-neui. Their genre, 'Soultronic,' blends soulful vocals with electronic beats, R&B, house, and UK garage. The music video, filmed in Iceland, showcased their journey through natural landscapes, earning praise for its visual storytelling. Fans worldwide responded overwhelmingly positively, with comments highlighting the nostalgic yet free vibe of 'Sun Kiss' and the group's vibrant energy. Seo-yeon expressed ambition to bring a refreshing, sparkling charm to TUIDE, while Elena's performance was noted as a standout moment. The debut album was produced by Groovy Room under master professional Han Seong-su.
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