Target Launches Beauty Studio With 90 Prestige and Global Brands

Target is launching Target Beauty Studio, a new specialty beauty concept featuring more than 1,600 products from 90 prestige, emerging, and global brands. The launch will roll out across more than 600 US stores and Target.com, starting September 10. Over two-thirds of the participating brands are new to Target, with the assortment including skincare, makeup, hair care, fragrance, sun care, and nails. Notable brands include First Aid Beauty, Sunday Riley, Briogeo, Nioxin, Amuse, Kaja, Rom&nd, and Tan-Luxe. The new format combines a specialty-level presentation with dedicated Beauty Advisors, product testing, rotating brand and trend features, mini collections, and exclusive Target Circle offers. The launch aims to expand Target’s beauty offerings into prestige and global brands, enhancing the in-store experience and broadening the product assortment to strengthen beauty as a growth category and compete more directly for specialty beauty spending.